Today I’d like to share an anecdote from my business life with you:
There are people in our world who separate themselves clearly and define their own world like:
“What have you done for me lately?”
That means for them:
“For being in my influencer circle you should do a bit more than writing me a friendly email with the note”
“Dear …, I would like to ask, whether I could write a guest post for your wonderful blog Best regards …. ( I regularly receive your newsletter)”
I am your personal trust expert and I will ask you now:
How do you define trust? ….
What is trust for you? ….
How do you achieve trust?
Have you ever stopped to consider the word trustworthy? Why do we think one has to be worthy of trust?What has one to do for achieving trust?
How long must we follow a person on social media, have the person as contact, read regularly the person’s newsletter, share from time to time the person’s stuff and support the person?
You certainly want to hear the answer of the person:
“Thanks so much for reaching out to me. I appreciate your interest in my blog and applaud your effort to expand your audience through guest posting. It will help you reach new readers and make valuable connections within the writing world. Unfortunately, my posting calendar is booked at the moment so I am not accepting unsolicited guest posts at this time. Keep trying, and be sure to reach out to me in the future.”
What have we learned?
The person seems to be very busy. That is what we read. We can try it another time again, says the message. An indirect “NO” stands for “Next Opportunity” can come.
What do we read between the lines?
“No, thank you, I’m not interested in that offer!” This is the rejection, we feel. Not a nice feeling, not pleasant.
What has the trust expert learned?
The person’s posting calendar is booked at the moment. Not enough time shall excuse not enough trust. Our guest post seems not to resonate with the person’s attitude.
What would you answer the person?