Social media is a vital marketing channel for businesses of all sizes. The common question every business has is how can our business grow with social media marketing?
Learn Social Media Marketing Strategy in five-step plan for successfully managing your social media marketing strategy.
1. Define your goals
To ensure successful social media campaign, you need to setup the goals your business want to achieve and what are the challenges you want to overcome with your Social media efforts. The common challenges business have, you may have low website traffic, low conversion rate or weak brand awareness. Once you identified the problem you want to solve, then you can find the answer for each challenge. For example, if you have low website traffic which means fewer customers and lower profit, your efforts should focus its on creating links directly to useful content and subpages of your website. Another challenge can be customer’s loyalty, if you have this problem with your business, then you efforts should focus on engaging with customers and build relationships with them. Bottomline, defining your social media goals will help you to shape your strategy and efforts.
2. Extend social media efforts in all business departments.
Probably, the most common use of social media is within the marketing department, In order to create a fully integrated social media marketing campaign, you need to extend the social media use to another department and involve more employees. The first department that should integrate with social department is the sales department, your sales team can make use of Twitter or LinkedIn to find new leads and convert them into real customer. Also, the customer service department should also take advantage of social media, it’s easy way to reach your customers. Human resources, research and development and other department should be integrated with social media.
3. Select Networks the work for your business
It’s important to select the social networks that work best for your business audience and objectives. You need to remember that each social network has its own strengths and weaknesses, and you should carefully pick and choose which networks they want to take advantage of. For example, if your business is B2B, then LinkedIn is the best social network for you, you could build relationships with customers, find leads since. Facebook is great network to distribute your content to increase your brand awareness and drive website traffic, it has millions of users and the news feed feature can work best for your content. Twitter on other hand is the best for customer services.
4. Create Content
Once you’ve defined your goals, involved the right departments and selected the social networks, it’s tome to create content. All your content should be engaging and lead to your business objective. How-to videos, guides and infographics are all should add value to your customer so your social media followers engage with it and share with their friends. Think about positioning your organization as a thought leader and expert. Also, it’s important to plan your content in advance with a social media editorial calendar.
5. Engage.. engage and engage
Social media marketing is all about engaging with customers, it’s not a one direction efforts. Whether someone is commenting on a post you’ve made, writing on your wall or mentioning you on Twitter, it’s important to always stay engaged. it’s positive or negative feedback, make sure to respond to these feedback rather than deleting negative feedback.
Finally monitor, analyzing and improve your efforts until you reach your ultimate business objectives.