Get people to listen to you …. and become an expert


Influencing others should be no problem for people with authority. With many years experience, many testimonials, many credentials, and a high reputation, you have an ability to influence others.

But what if you don’t have such credentials? When you are a newbie in your field?
The first step is to show talent, innovation and creativity and become a thought leader in your field.

The second step would be borrowing other people’s expertise, for originality can be overrated.

The third step is finding common ground with your audience. Try to find genuine relationships with like-minded people, demonstrate them your trust and offer your support.
The best step is creating unique content to become an expert and achieve a high reputation.

And you should learn about the science of persuasion:
Dr. Robert Cialdini, president of INFLUENCE AT WORK, and author of the groundbreaking book, Influence, is widely regarded as the “Godfather of influence”, because of his many years of scientific research on the psychology of influence. Influencing others isn’t luck or magic – it’s science.

Robert Cialdini, Regents’ Professor of Psychology and Marketing, Arizona State University, has spent 30 years studying the ways people are influenced. He has summarized his findings down to six key principles (in the 5th edition of “Influence: Science and Practice”). Cialdini is also a co-author of the book “Yes! 50 Scientifically Proven Ways to be More Persuasive” (together with Noah Goldstein).
Cialdini can explain why people make decisions.

“People’s ability to understand the factors that affect their behavior is surprisingly poor,” Cialdini says.

Understand the 6 Principles of Influence:
Principle #1: Reciprocation
Reciprocation recognizes that people feel indebted to those who do them a favor or give them a gift.
In marketing that means: Give something first, free information, free samples, a positive experience, and you can receive something in return.

Principle #2: Social Proof
When people are uncertain about a course of action, they tend to look at the people around them. They want to know what others are doing.

Principle #3: Commitment and Consistency
People strive for consistency in their commitments. They also prefer to follow pre-existing attitudes, values and actions.

Principle #4: Liking
People prefer to say “Yes” to those they know and like. People like people that are similar to them or who give them compliments.

Principle #5: Authority
People respect people with authority. They tend to follow the lead of experts.
A good business profile attracts attention.

Principle #6: Scarcity
Scarcity relates to supply and demand. The less there is of something, the more valuable it is.

These principles are based on universal patterns of behavior – our tendency to follow the crowd and our overwhelming need to like and be liked by the people around us.

There’s a fine line between persuasion and manipulation, cautions Cialdini. Make sure you don’t cross it. Manipulating people harms your reputation and puts you in a false light.

If you’re not yet considered an expert, don’t struggle too much with yourself. With these strategies, you can begin to overcome others’ resistance and make sure your voice is heard.