Business: Saying “sorry” fosters trust


When have you the last time said “sorry”? It is no sign of weakness, apologizing for causing problems and immediately being courageous enough to say “sorry”. But only when this “sorry” comes over in an authentic way, it will be credible.

Saying “sorry” does not necessarily mean that we regret the situation.

The British are famous for saying really often “sorry”, despite not being guilty. For them it is a sign of good manners to immediately excuse for problems.
A recent poll by YouGov of more than 1.600 British people and 1.000 Americans showed that there are approximately 15 British “sorries” for every 10 American ones.
Only the Japanese culture has a similar “sorry” willingness compared to the English culture. The Japanese culture is known for their politeness.
Being ready to say “sorry” shows our empathy. It has something of respect for the other person.
And why not adopting some good manners? Good manners are never out of date. They demonstrate that you are a person of good character.
You must not fall onto the knees for showing your good breeding.

Do you know that?Business is behavior.

Most leaders in business overlook that trust begins with us, and trust comes from a good behavior. We should convince with integrity, honesty and transparency.

False is, to steadily try to criticize others, to judge others and to seek the reason for problems in other people. We are often so egoistic. And we overlook our faults. It is so easy, making others to scapegoats and sweeping our own faults under the table. Changing our behavior is a challenge, for sure.

We all know that we feel good when we hear others saying “sorry”. Why then, are we not ready to turn the card and say more often “sorry”, too? Why not jumping over our own shadow and showing our courage?

Learn to practice to say “sorry” more often! Show your respect for others!

The difference between ordinary and extraordinary is practice.

– Vladimir Horowitz, Pianist
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An entrepreneur since 2011, Karin combines savvy writing and communication skills with creativity, design, strategy and entrepreneurial experience in her role as editor, freelance journalist / communications consultant, cross-cultural leadership and branding expert. She's an author of two German children's books and of an English book about trust.